Customer Card
A Customer Card (DE: Kundenkarte) is a card (physical or digital) that links a guest or customer to a loyalty programme. In bessa the term covers loyalty schemes and ID cards alike — Loyalty Cards and gift cards are specific variants.
Also known as
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Kundenkarte — canonical term in bessa product interfaces.
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Club card — colloquial.
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Member card — for club/association contexts.
Distinction
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Customer Card (this page) — umbrella term for any customer-identifying card.
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Loyalty Card — specific variant: accumulating loyalty card.
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Voucher — one-off value document, not a persistent card.