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Term: Loyalty Card

Loyalty Card

A Loyalty Card (DE: Bonuskarte) is a customer-loyalty card that accumulates points or balance per purchase, redeemable later — e.g. as a discount on the next purchase or a free item once a threshold is reached. Loyalty cards are part of the bessa loyalty features.

Also known as

  • Bonuskarte — canonical term in bessa product interfaces.

  • Reward card — common English.

  • Stamp card — for stamp-based schemes.

Distinction

  • Loyalty Card (this page) — accumulating programme (points or balance grow over time).

  • Voucher — one-off value document, non-accumulating.

  • Customer Card — umbrella term; a loyalty card is one kind.